Jing • B2B Fractional Data Lead

You have the data.

The numbers look right. The decisions don't. I fix that.

Recent Impact

A lead generation company turned unused data into a new revenue stream — generating $10K+ from information they already had.

A credit provider fixed how decisions were being made — increasing approval rates from 54% to 72% without adding risk.

A payment platform aligned their data systems ahead of peak season — supporting over 100M DKK in GMV during a critical shopping period.

A healthtech company made their AI outputs trustworthy — securing 8 enterprise pilots in a regulated environment.

What I Do

Every business has a data problem hiding in plain sight.

Find what’s hidden

Reverse-engineer decision systems, decompose aggregate metrics, and surface the signals your dashboards miss.

Make tradeoffs visible

Turn gut-feel decisions into evidence-based choices. Every option has a cost. I make it calculable.

Bridge the gap

Data without a story is just numbers. I turn raw analysis into narratives that stakeholders can act on.

If you're paying for data and AI to work for you
but still feel overloaded —

let me take that off your plate.

In their words

Jing was a standout partner to work with at Anyday. As a senior data analyst, she brought deep product understanding and a strong grasp of events and user flow, and she consistently made complex tracking questions feel simple and actionable. She communicates clearly, asks the right questions, and is proactive about aligning stakeholders so decisions don't get stuck.
NL

Naing Lin

Senior Mobile Developer · January 2026

From the moment Geraldine joined Anyday, she didn't just embrace our complexity and startup chaos, she thrived in it. What strikes me most about working with Geraldine is her fearless curiosity. She asks question after question until she has complete clarity, taking meticulous notes along the way, and then disappears into deep dive mode where she digs in and emerges with just what we need.
LG

Luke Golden

Engineering Manager at Anyday · May 2025

She worked so efficiently, and often in our weekly meetings, she would share ways to optimize solving problems we had yet to catch up and realize we had. She was integral to the company's forward momentum. If she takes a break to work on a word puzzle, or has any quirky requests, don't try to stop her. Trust her process. She gives results.
OS

Odellya S.

Colleague · November 2024

I got to see in real time how she broke down my problem and built a custom solution to what I needed. She logically explained her approach and which formulas she would use to best solve my specific problems. Honestly, she just gets data & analytics!
AK

Aisha K.

Associate Lecturer · November 2024

She was instrumental in developing and implementing advanced analytics frameworks that provided the Sales and Partnership channel with critical data, enabling more accurate forecasting and improved decision-making. She was able to communicate those complex data sets into fun but insightful frameworks.
DM

Dean M.

Director of Partnerships at EcoGen America · June 2024

Geraldine is a wealth of knowledge and an excellent asset to any team. She implemented many processes and technologies that automated our outdated manual processes to save us time and money. Her superpower is her ability to 'see around corners' and implement solutions to help avoid future problems.
JK

James Kahle

Marketing Operations & AI · October 2023

Trusted by teams at

AnydayChildren's Hospital of PhiladelphiaVirtua HealthDigital Economics
Ocare Health HubVoice 4 ImpactHand & StoneEcoGen America

Let's figure out what's actually happening

If you're working on something complex and want clarity on where you're losing money, taking on hidden risk, or making the wrong decisions — let's talk.

Let's figure out what's actually happening